Five design principles guide everything we do.

These evidence-based principles have been proven to improve the peace and well-being of a house’s occupants. They are non-negotiable and integral to the form of every FRED house. They are our obsession.

No. 1

Invite nature

Capture the influence of natural light, natural air and natural things; these have been consistently proven to increase mental and physical health, and increase feelings of peace and happiness.

No. 2

Encourage connection

Prioritize gathering spaces over sleeping spaces, inviting moments of real, meaningful connection.

No. 3

Honor simplicity

Revere simple, refined forms and avoid the ostentatious.

No. 4

Celebrate Conservation

Create efficient, durable, right-sized spaces and couple them with materials and systems that reduce energy consumption and operating costs long-term.

No. 5

Respect order

Foster orderly living by considering where things go and planning space for them.